Welcome

I know you’re busy, so I appreciate you stopping by.

My name is Karen Sonnwald. I’m passionate about marketing, storytelling and content strategy, and I believe words matter. Throughout my 20+ year career, I’ve honed my creative and analytical skills across all marketing disciplines to deliver the right message to the right person at the right time.

Check out some of my work product below - and if you need a laugh, take a look at a few of my favorite clips (third party) that illustrate the importance of a customer-centric approach and the lasting impact of great creative.

  • "Marketing is no longer about the stuff that you sell, but the story that you tell."

  • "There is no greater talent than of not using two words when only one will do."

  • "A brand is no longer what we tell the consumer it is—it is what consumers tell each other."

Great creative leaves a lasting impression.

The customer experience matters.